Casumo Cookie Policy
Introduction
Casumo Services Ltd (‘us’, ‘we’, or ‘our’) uses cookies and tracking technologies such as pixels, web beacons, scripts, tags, API on the website casumo.com (the “Website”) and we are committed to respect the privacy of visitors using our Website.
Our Cookies Policy (the “Policy”) explains what cookies are, how we use cookies, how third parties we may partner with may use cookies on the Website, your choices regarding cookies and further information about cookies.
Learn more about who we are, how you can contact us and how we process personal data in our Privacy Notice.
What are cookies
A cookie is a small text file (typically numbers and letters) that is downloaded onto ‘terminal equipment’ (e.g. your computer or smartphone) when the user accesses a website using that device. Cookies are then sent back to the originating website on each subsequent visit – and they are useful because they allow a website to recognise a user’s device and store some information about your preferences or past actions. Additionally, we use ‘Local Shared Objects’ i.e. Flash Cookies. These cookies are stored locally and are available to all browsers you may use. You can find more information about cookies at www.allaboutcookies.org.
Cookies are widely used to make websites work in an efficient way. They allow you to navigate between pages efficiently, remember your preferences and make the interaction between you and the site smoother and more efficient. They are also used to help ensure that the advertisements you see online are relevant to you and your interests.
Setting and Storing Cookies:
Cookies may be set either by the website you are visiting (“first party cookies”) or by third party websites who run content on the website you are looking at (“third party cookies”).
They may be stored either for the duration of your visit to the website or for repeat visits. We will use the following terms to describe the storing of cookies:
- Session cookie: A cookie that allows us to link your actions during a browser session. A browser session starts when you open the browser window and finishes when you close it. Session cookies are created temporarily and are deleted once the browser window is closed.
- Persistent cookie: A cookie that remains on your Device for the period of time specified in the cookie and activated each time you visit the website that created that particular cookie.
Different types of cookies:
Cookies can be grouped into the following types:
i. Strictly Necessary or Required Cookies:
These cookies are essential in order to enable you to move around and use the features of a website, or to provide a service requested by you. For example, remembering items you have placed in an online shopping basket. We do not need to obtain your consent in order to use these cookies.
ii. Functionality and Performance Cookies:
Functionality Cookies: These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by using a cookie to store information about the region in which you are currently located, remember changes you have made to text size, fonts and other parts of web pages that you can customise, and provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Performance Cookies: These cookies collect information about how you use a website, for instance which pages you go to most often, and if you get error messages from them. These cookies don’t collect information that identifies you. All of the information collected by these cookies is aggregated and therefore anonymous. It is only used to improve how the website works.
iii. Targeting cookies or advertising cookies:
These cookies are used to deliver adverts that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation. For more information about online behavioural advertising cookies and online privacy, please see the guide produced by the internet advertising industry available at Your Online Choices | EDAA .
iv. Social Media Cookies:
Social media cookies allow users to interact more easily with social media, such as Facebook and Instagram. We do not control social media cookies and they do not allow us to gain access to your social media accounts. Please refer to the relevant social media platform’s privacy policies for information about their cookies.
How we use cookies
We use cookies to improve your user experience, enable certain functions of the Website, such as, navigation and access to secure areas of the Website, aggregate statistics about the number of visitors to the Website and obtain data about how the Website is being used. This data enables us to develop and optimise the Website.
We also use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We may share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you have provided to them or that they have collected from your use of their services
Cookies may either be deleted automatically when the user closes their web browser (so-called ‘session cookies’) or stored on the user’s computer to facilitate future visits to the Website (so-called ‘permanent cookies’). Permanent cookies will also be automatically deleted after a specified period of time. Flash cookies are a type of permanent cookie.
What cookies do we use?
The table below provides information about the cookies we use, their function, the purposes for which the data is collected and how long data collected by cookies are kept.
You can find a report detailing all the cookies that are active on our site by clicking this link.
Please note that the names of the cookies may change over time and that not all of the cookies in the list may be applicable to your jurisdiction. Should you have any queries please contact us.
What are your choices regarding cookies?
When you visit the Website, you will be requested to accept or manage your cookie settings. We can store cookies on the user’s device if they are strictly necessary for the operation of this site, however, for all other types of cookies, we need to obtain the consent of the user.
Please note that you may change your mind at any time and may delete cookies or refuse to accept them. If you delete or refuse cookies you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
How can I change cookie preferences?
Apart from setting cookie preferences from the Cookie Banner on our Website, or at the footer as may be applicable, you can control and/or delete cookies as you wish from your browser settings. For details on how to control and/or delete cookies using your browser settings, please see:
Delete Cookies in Microsoft Internet Explorer
Delete Cookies in Mozilla Firefox browser
Delete Cookies in Google Chrome browser
Delete flash cookies (all browsers)
You can delete all cookies that are already on your device and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
Changes to this Policy
We may update this Policy from time to time. If we make significant changes to this Policy, we will let you know accordingly. However, it is advisable to regularly check this Policy to ensure you are aware of the most updated version. This version was last updated on April 22, 2021.
Cookie list
Essential Cookies
| Vendor | Name of the cookie | Purpose | Duration |
| Trustarc | PCONF_AB | Stores user privacy configuration preferences for compliance. | session |
| Trustarc | PSESSION | Manages session-based privacy settings for users. | session |
| Casumo | TAsessionID | Used to manage user sessions for Casumo services and track activity. | 1 day |
| Casumo | _sp_srt_id | Used by Casumo to track user activity and improve customer experience. | 1 year |
| Trustarc | cmapi_cookie_privacy | Tracks user privacy preferences in compliance with GDPR and other regulations. | 1 year |
| Trustarc | cmapi_gtm_bl | Stores Google Tag Manager consent settings for TrustArc compliance. | 1 year |
| Casumo | kazumo | A Casumo-specific tracking cookie used for user engagement monitoring. | session |
| Casumo | kazumoKeycloak | Manages authentication and user sessions in Casumo services. | 1 day |
| Casumo | kazumoMedium | Used to track the marketing medium associated with a user visit. | 1 month |
| Casumo | kazumoTrackingId | Stores a tracking ID for Casumo analytics and user behavior analysis. | 1 year |
| Trustarc | notice_behavior | Tracks how users interact with TrustArc consent banners and notices. | session |
| Trustarc | notice_gdpr_prefs | Stores GDPR consent preferences set by the user. | 1 year |
| Trustarc | notice_preferences | Tracks user-selected preferences for privacy settings. | 1 year |
| Casumo | spine.device-info.device-id | Used by Casumo to track and identify user devices. | 1 year |
Functionality Cookies
| Vendor | Name of the cookie | Purpose | Duration |
| APISID | This cookie is used by Google to store user preferences and information when interacting with Google services (e.g., YouTube, Google Maps). It helps with authentication and user session management | 1 year | |
| AEC | This cookie is used by Google to enforce security measures and prevent unauthorized access. It ensures that requests within a browsing session are made by the user and not by malicious websites. | 3 months | |
| NID | The NID cookie is used to store user preferences and settings in Google services. It helps Google deliver personalized ads based on user interests and past interactions with Google services, such as search history. | 1 year | |
| SAPISID | Used for Google authentication and to personalize user experience across Google services. | 1 year | |
| SID | A Google authentication cookie that helps verify user identity and maintain sessions. | 1 year | |
| SIDCC | Enhances Google account security by preventing unauthorized access. | 1 year | |
| SSID | Stores user preferences and login-related details for Google services. | 1 year | |
| __Secure-1PAPISID | Helps enforce security policies for Google user authentication. | 1 year | |
| __Secure-1PSID | Enhances security measures for Google accounts and authentication. | 1 year | |
| __Secure-1PSIDCC | Used to secure Google authentication sessions and prevent unauthorized access. | 1 year | |
| __Secure-3PAPISID | Stores security settings and user authentication details for Google services. | 1 year | |
| __Secure-3PSID | Helps secure Google user sessions and prevent fraud. | 1 year | |
| __Secure-3PSIDCC | Used for security enforcement and fraud prevention in Google services. | 1 year | |
| __Secure-3PSIDTS | Tracks Google authentication session timestamps for security purposes. | 1 year | |
| __Secure-ENID | Used by Google to store security and login-related information for users. | 1 year | |
| Trafficguard | __hs_initial_opt_in | Tracks whether the user has initially opted into cookies. | 1 year |
| Trafficguard | __hs_opt_out | Stores whether a user has opted out of certain cookies and tracking. | 1 year |
| Trafficguard | _tg_sli | Tracks Trafficguard session data to detect fraudulent activity. | 1 year |
| Trafficguard | _s__s | Session tracking cookie used by Trafficguard to detect bot traffic. | 1 year |
| Trafficguard | geid | Tracks global event identifiers for detecting fraudulent activities. | 6 months |
| Trafficguard | geid-legacy | Legacy version of Trafficguard’s event tracking identifier. | 1 year |
Analytics Cookies
| Vendor | Name of the cookie | Purpose | Duration |
| Amplitude | AMP_ | They store a unique identifier for each user/session. Used for event tracking and analytics in Amplitude. | 1 year |
| Amplitude | AMP_MKTG | They help track user behavior for marketing attribution. Used to associate user activity with marketing campaigns. | 1 year |
| Amplitude | CookieControl | Tracks whether a user has consented to cookies. | 14 days |
| Fullstory | _q_state | Used by Fullstory to track user interactions and session behavior. | 1 year |
| _ga | Google Analytics cookie that stores a unique identifier for user tracking and analytics. | 1 year | |
| Casumo | _hjSessionUser | Hotjar session tracking cookie used to analyze user behavior. | 1 year |
| Casumo | _sp_srt_sess | Manages user sessions and engagement tracking for Casumo analytics. | 1 day |
| Amplitude | access_token_prod-eu | Stores a secure access token for Amplitude analytics tracking. | 1 month |
| Amplitude | amp_ | Helps track user interactions and events for analytics in Amplitude. | 1 year |
| Casumo | fabric:gtm:firstvisit | Indicates the first visit of a user for Casumo analytics tracking. | 1 day |
| Fullstory | fs_lua | Used by Fullstory to track user sessions and replay interactions. | 1 day |
| Fullstory | fs_uid | Stores a unique identifier for Fullstory user session recordings. | 1 year |
| Amplitude | intercom-device-id- | Tracks device information for Amplitude user sessions. | 9 months |
| Appsflyer | intercom-device-id- | Stores device identifiers for AppsFlyer user tracking. | 9 months |
| Amplitude | intercrom-session-gjvo8fgi | Used by Amplitude to track and analyze session interactions. | 3 days |
| Amplitude | org-login_prod-eu | Used to manage organization-based logins in Amplitude. | 1 month |
| Fullstory | osano_consentmanager | Stores user consent preferences using Osano’s consent manager. | 1 year |
| Fullstory | osano_consentmanager_uuid | Unique identifier for user consent tracking in Fullstory. | 1 year |
| Appsflyer | outreach_device_id | Tracks device identifiers for outreach and marketing analytics. | 9 months |
Marketing/Advertising Cookies
| Vendor | Name of the cookie | Purpose | Duration |
| ADS_VISITOR_ID | This is related to Google Ads tracking and is used to store a unique visitor ID for advertising purposes. It helps Google identify users across different sites to improve ad targeting and analytics. | 3 months | |
| Google Doubleclick | IDE | The IDE cookie is used for advertising and tracking purposes. It helps Google to track user behavior across various websites that use Google advertising services. | 1 year |
| Microsoft Ads | MSPTC | This cookie is generally used for advertising and personalization. It helps track a user’s activity across different websites that use Microsoft services (like Bing or MSN). This data is used to show personalized ads and content. | 1 year |
| Microsoft Ads | MUID | This cookie is set by Microsoft’s advertising services (including Bing and other Microsoft sites). It is used to assign a unique identifier to a user, which allows Microsoft to track user behavior for personalized advertising and analytics across different Microsoft services and third-party sites. | 1 year |
| Microsoft Ads | MUIDB | Similar to the MUID cookie, the MUIDB cookie is also used for tracking users across Microsoft advertising services. It helps identify users across Microsoft’s network of advertising partners, ensuring that the ads shown are more relevant based on browsing activity and interactions. | 1 year |
| _fbp | Used by Facebook to deliver and optimize advertisements based on user behavior. | 1 year | |
| _fbc | Stores information about Facebook ad clicks to track conversions and user interactions. | 1 year | |
| _gcl | Google conversion tracking cookie used to associate user interactions with ad campaigns. | 1 year | |
| Microsoft Ads | _uetsid | Used by Microsoft Ads to track user activity and conversions for advertising. | 1 day |
| Microsoft Ads | _uetvid | Stores a unique user ID for ad targeting and analytics in Microsoft Ads. | 1 year |
| ar_debug | Used for debugging and troubleshooting issues in Google Ads tracking. | 1 month | |
| Sportradar | bss | Tracks user behavior and session details for Sportradar analytics. | 1 year |
| Sportradar | c | A generic Sportradar tracking cookie for analytics purposes. | 1 year |
| Sportradar | cm2 | Used by Sportradar to collect user interaction data for performance analysis. | 1 year |
| Sportradar | zuuid | Stores a unique identifier for users in Sportradar analytics. | 1 year |
| Sportradar | zuuid_k | Key associated with Sportradar’s unique user tracking system. | 1 year |
| Sportradar | zuuid_k_lu | Tracks the last update for a user’s unique Sportradar identifier. | 1 year |
| Sportradar | zuuid_lu | Indicates the last time a user’s identifier was updated in Sportradar. | 1 year |